Our Brand

The DGDG Brand Guidelines

Welcome! As you may know, the DGDG wordmark is “Be Happy” – and it’s been the cornerstone of our brand for nearly two decades. For us, It’s much more than an advertising slogan. It represents our commitment in doing everything possible to ensure our guests are comfortable and happy. Our brand colors, fonts, and photography are designed to evoke a sense of confidence, enthusiasm, fun, inclusion, motion, reassurance, trust, and authenticity. As you’ll discover within these brand guidelines, our friendly, energetic and buoyant tone stretches across all media, all executions, and all facets of our business.

The DGDG Brand Guide conforms to WCAG 2.1 AA rules and recommendations.

DGDG Logos

Primary Logo

The DGDG Brandmark is the primary symbol of our company and brand. The logo and brandmark must be used in their original form at all times.

*Always use the full brand mark lockup wherever possible.

Clear space is equal to 100% the height of the wordmark

Alternate Logos

When the brand mark cannot be used, use the DGDG plate and its variations.

Ensure “clear space” equal to the height of the “D” letterform in the logo.

Drive DGDG

“Drive DGDG” is a bold, customer-first campaign that positions DGDG as more than a dealership—it’s an experience. It emphasizes ease, transparency, and energy in the car-buying journey, inviting drivers to take control and move forward with confidence.

Co-Branding

The DGDG logo is placed on the left with a pipe to separate branding identities.

The height of the partner logo should not be larger than the DGDG plate logo.

Do not use the DGDG brandmark lockup in a co-branding lockup.

DGDG colors

Primary Colors

DGDG’s choice of yellow and blue as our primary brand colors are a reflection of our core values and vision. Yellow, with its vibrant and energetic hue, represents optimism and enthusiasm that drives us forward. Paired with the calming and trustworthy nature of blue, our two main colors complement each other in print and digital use and small and large scales.

Capitol Yellow

HEX: #fff200
RGB: 255 342 0
CMYK: 0 0 100 0
PMS: 102C

Stevens Creek Blue

HEX: #0271E6
RGB: 2 113 230
CMYK: 100 40 0 0
PMS: 285C

Vallejo Navy

HEX: #003881
RGB: 56 129 100
CMYK: 100 88 22 8
PMS: 7687C

Concord Green

HEX: #0F8A13
RGB: 15 138 19
CMYK: 91 0 97 0
PMS: 7481C

Salinas Red

HEX: #C80000
RGB: 200 0 0
CMYK: 15 100 100 5
PMS: 711C

UI Range

#FFFFFF

#e6e6e6

#a9a9a9

#888888

#444444

#131313

#000000

Typography

Heading

The Futura PT family & Extra Bold Condensed may be used as heading font on both web & print mediums.

Typefaces

Roboto is our web-safe font for all web based content.

Acumin Pro, Pro Wide, and Extra Condensed is preferable in print based content.

Text Spacing

Line Height (line spacing) to at least 1.5 times the font size

Spacing Following Paragraphs to at least 2 times the font size

Letter spacing (tracking) to at least 0.12 times the font size

Word spacing to at least 0.16 times the font size

Letterhead

Components

Buttons

To have the highest visibility for all visual conditions, our call to actions must exceed a 4.5:1 contrast ratio.

Primary Button

Background #FFF200
Font Color #131313
Contrast Ratio 15.67

Secondary Button

Background #0271E6
Font Color #FFFFFF
Contrast Ratio 4.65

Tertiary Button

Background #E6E6E6
Font Color #131313
Contrast Ratio 14.88

PDF Template

DGDG Deck

Select one of the layouts for your presentation. All of the variations can be found in the file below.

unique selling propositions (USP_s)

USPs Logos

We believe that getting a new car is exciting, and that the car buying process should be easy, fun, and hassle-free. That’s why we have designed the following programs: to help simplify the buying or selling process, reduce customer time spent at the dealership, and provide peace of mind.